Despite being used every day, most leashes are copies of each other. They use the same materials, same parts, same features, and make the same compromises. Instead of moving the category forward, brands mimic one another while ignoring what actually needs to improve.
Dog owners care more than ever, yet the tools they rely on haven’t kept up. And while many brands talk about the bond between dog and owner, almost none of them design for it.
We started Coda to change that.
Founded in Melbourne by a team of outdoor enthusiasts with backgrounds in design and product engineering, Coda draws on principles from high-performance mountaineering equipment and modern industrial design. Our goal is to bring precision, innovation, and purpose to a category long overlooked.
Coda was established around three core values: cleverness, essentialism, and performance. Cleverness means thinking independently and creating gear that feels effortless to use. Essentialism keeps us focused with every detail serving a purpose. And performance means demanding more, using advanced materials, testing relentlessly, and obsessing over the details that truly matter.
Our products are tools, not accessories. They're designed to last, designed to disappear, and designed to bring people back to the everyday joy of walking their dog, not just as a task, but as a moment of freedom for both dog and human.